A well-crafted profile is your gateway to more bookings and a great first impression with potential clients. Here’s a simple guide to creating a profile that stands out and gives clients a strong sense of who you are as a swim instructor.
1. Choose the perfect profile photo
Your profile photo is the first thing clients see, so make it count. Ensure your face is clearly visible, smiling, and approachable. Aim for a professional look, but with a friendly vibe.
- Tip: Use a well-lit, high-quality image that conveys warmth and professionalism. If possible, avoid using casual or blurry photos.
2. Write an engaging bio
Your bio should tell potential clients about your journey, your passion for teaching, and what sets you apart. Include your teaching style, specialties, and any relevant personal hobbies that reflect your personality. Not sure where to start? Browse through Propel’s instructors and have a read of their incredible profiles to find inspiration!
- Example: “With over 13 years of experience, I specialize in teaching both beginners and advanced swimmers. I love working with young kids and adults alike, helping them gain confidence in the water. As a Registered Nurse with experience in pediatric care, I’m skilled in making students feel safe and comfortable.”
3. Highlight Skills and Specialties
List any certifications, languages spoken, awards, or special skills. Clients often search for instructors with specific qualifications, and this will be sure to help you stand out.
- Tip: Mention certifications like First Aid, CPR, or any swim-specific certifications, as well as additional skills (e.g., bilingualism) that enhance your offering.
4. Use Action Shots
Add a few action shots that show you in your element. Whether you're teaching a swim lesson, swimming on vacation, or engaging with clients, these images tell your story beyond words.
- Tip: Action shots make you look dynamic and passionate, reinforcing your commitment to swimming and teaching.
5. Include Testimonials
Testimonials act as social proof, showing potential clients what others think of your teaching. As a Propel instructor, client testimonials are displayed right on your booking page which gives potential clients a look into what kind of experience they can expect with you.
- Tip: After a lesson has been completed, your clients will receive an email to ask them to leave you a testimonial! Feel free to give them a friendly nudge if they haven’t had a chance to yet.
Conclusion
By following these steps, you’ll create a profile that not only stands out but also clearly communicates your expertise and value to potential clients. This is your chance to make a strong first impression and get booked faster!
