Knowing when to change your lesson price can be a daunting task. Whether you think an increase in your rates is long overdue or you are just wondering...

If you teach private swimming lessons you should always be looking for ways to bring in new students. No single method will help you acquire all the c...

Are you interested in becoming a lifeguard or swimming instructor? Learn what courses to take and how to land your dream job in aquatics. In this guid...

Swimming is one of the most valuable skills you can learn at any age. If you or your young ones are just getting started on your swimming journey, her...

Are you considering putting your kids in swimming lessons? Our Ultimate Parent's Guide to Kids Swimming Lessons has everything you need to know to ens...

Are you an adult who regrets not learning how to swim earlier in life? Our beginner guide to adult swimming lessons has everything you need to get sta...

Who says swimming has to be a summer activity? Keep reading to see why the Fall is the best time to start learning how to swim.

Have you decided for yourself, your kids, or your partner, that it's time to sign up for swimming lessons? Maybe you're hoping to swim on your next va...

If you look at a swimming lesson from fifty years ago and compare it with one today, you won't see much of a difference. Until now...

What's holding your children back from making progress in their swimming? Does it have to do individual attention, feedback, or familiarity?

We are on a mission to bring the aquatics industry into the 21st century, enabling a next generation of swimming instructors to self-employ and collec...